In recent years, 2D animation videos have become a vital key aspect of any successful digital marketing plan, that’s because the audience is 5 times more interested in watching videos about the product or service more than reading an explanation of it, Whether we can say that people pay attention to video content more than text or any type of content.
Vision has been by far our most dominant sense, taking up half of our brain resources. Brain Rules
According to Facebook, 68% of people make a decision to buy something online after watching a video.
If you have a digital or online business, you can pull your heart and soul into developing an astonishing product or service, but even the best of products fail to become a success unless they are marketed well, and one of the most powerful tools that can grab the attention of your audience is 2D animation videos
Here are 5 benefits of using 2D animation video for digital marketing or online business:
1-Expand your reach
People love being entertained.
Using 2D animation video allows you to reach out to a high customer base and represents your product or service attribute to them in a simple, easy, and enjoyable way. With the help of a 2D animation video and through different social media platforms like Facebook, Twitter, and Instagram, you can reach out to millions of people around the world and deliver a clear message to your target audience.
2- Engage with your customers
Nowadays, 30% of all the online activity time is spent on watching videos. If you are running an online business or you are trying to get the most out of digital marketing, it’s very important to use video and visual content in your marketing plan . Animation videos can give you the best possible chance of effective engagement with your customer. Because it gives you the ability to explain a complex topic in a simple, dynamic, enjoyable and entertaining way. If the people engage with your message this will be the first step towards making a sale/ making an action to buy.
Entertainment + Engagement = Conversion
3- 2D animation videos can Improve your website SEO
Including 2D animation videos on your website improves your website SEO which helps your business to rank first on google searches, consequently, this will increase your website visibility and accessibility to potential clients or leads.
In addition to this, Google’s algorithm considers how many minutes do visitors stay on your website -this is a major factor google algorithm used it in your website evaluation- that’s why now 2D animation became a strong tool the SEO manager is using it to improve the website SEO performance.
4- Brand image improvement
2D Animation videos are all in one.
This means it gives you the ability to impeccably integrate logos, color schemes, tone of voice, and brand images into your video.
By using the animation videos:
– You can spread and highlight your brand essence
– Differentiate your brand than the competitors
– Demonstrate your brand key fact and position its attribute in your prospect
If you are launching a new brand or you are newly introduced into the online business, animated videos are an effective business marketing tool that will successfully promote your brand, product, and business.
One of the best advantages of using 2D animation in digital marketing across your social media channels is that it is relatively less costly than live videos. Video production usually costs a lot of money. Searching for a spokesperson, actors, shooting equipment, shooting locations and post-production of the film. This not only costs a lot but also consumes too much time. Instead, you just need almost half of this effort to create a stunning animated explainer video.
2D animation videos are faster to produce are very cost-effective as it can be created in less time while maintaining the freshness.
In Davinci Media it only takes these steps to bring your idea to life:
1- Idea generation
A good idea never fades out.
2- Pre-production and scripting
We determine the video concept as well as the style then we write the script, and determine all the other details concerned with how the actual video is going to look, sound, and perform.
It’s time to put it all together in action. This is where our professional crew starts character designs, custom designs, high-quality original designs.
Our editorial post-production team kicks in to shape your story, use professional studio quality voice overs add music and in general make sure your video looks exactly like we planned in pre-production.